A 50 year love affair with Mercedes-Benz

The origins of BEA Motors go back to 1950, when the company was known as British Engineering Appliances.
At the time, the company held the franchise for the now long disappeared Jowett range of cars, and subsequently, Renault and DKW.

The first Mercedes-Benz to appear in South Australia was the 170V, a pre-war design running with a diesel engine, the company sold South Australia's first Mercedes-Benz in 1952.

By 1953 the need was seen for a name change to reflect more accurately the business identity of the company, hence the name British, European and American Distributors was adopted.

In 1954, the all-new 220A model was released in Germany and the company took what was a big plunge by ordering 50 units for delivery to Adelaide. This was a tremendous sales target for the then new Managing Director, Arthur Carolan, but the class of the 220 series was apparent and the first 50 cars were soon with satisfied owners.

With the growth of the company and the ever expanding range of Mercedes-Benz cars, BEA Motors moved to elegant new premises in Flinders Street in 1960, remembered by many for the grand marble and chandeliers in the showroom. The elegant ambience of the showroom was until recently still appreciated by the public as part of a coffee shop, but now a high rise office building is in its place.

Flinders Street was the home of Mercedes-Benz in Adelaide for 31 years until an opportunity arose to move into the more spacious premises at 191 Gouger Street.

Further expansion has resulted in the company moving in September 2006 from the city into the new BEA Motors Mercedes-Benz Autohaus at 20 Sir Donald Bradman Drive, Mile End.

Today, BEA Motors stands as the longest serving Mercedes-Benz dealer in Australia, with over 50 years experience of the marque that is synonymous with safety, style and engineering excellence.

Having won the prestigious Mercedes-Benz Dealer of the Year Award in 1986, 1992, 1997, 1998, 1999 and 2002 - an unprecedented six times - BEA Motors really can lay claim to being the Adelaide Home of Mercedes-Benz.
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